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Watch Lorne Lanning at DICE 2013: Properties for the Apocalypse

Lorne Lanning raises a question no one answers: Why don't content creators use their characters to market products with better practices?

As some of you may remember, about a month and a half ago, Lorne Lanning gave a speech at the 2013 D.I.C.E. Summit: Properties for the Apocalypse. In case you missed it the first time around, it’s now available for everyone to enjoy below.

The big question stands: why are the characters that we love the most selling the products that are the worst for us? I don’t know about you guys, but I’ve yet to see a prize come inside a box of Kashi cereal. It’s hard to ignore the conscious consumeristic messaging evident in the Oddworld games, so it’s no surprise that Lorne’s loyalty to the audience goes beyond the content produced. So for the future, he’s proposing creators utilize a “Trojan Horse pop” — make content that’s inherently smart, generally enjoyable, and promotes products with better practices.

Chipotle’s campaign has been a great step on the product side—now who else will join them?

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